Due to its culture and history, Mexico ranks first in the Americas. Mexico is a country, ranking fourth in the world by biodiversity. It is generally considered to be a toponym for the valley became the primary ethnonym for the Aztec Triple Alliance as a result.
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After New Spain won independence from Spain, representatives decided to name the new country after its capital and this was founded in on top of the ancient Mexica capital of Mexico-Tenochtitlan. Advertising — Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services, Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.
It is differentiated from personal selling in that the message is nonpersonal, the actual presentation of the message in a medium is referred to as an advertisement or ad. Commercial ads often seek to generate increased consumption of their products or services through branding, on the other hand, ads that intend to elicit an immediate sale are known as direct response advertising.
Non-commercial advertisers who spend money to advertise items other than a product or service include political parties, interest groups, religious organizations. Non-profit organizations may use free modes of persuasion, such as a service announcement. Its projected distribution for is In Latin, ad vertere means to turn toward, egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii, lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, the tradition of wall painting can be traced back to Indian rock art paintings that date back to BC.
In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell candy, advertisement usually takes in the form of calligraphic signboards and inked papers. Fruits and vegetables were sold in the city square from the backs of carts and wagons, the first compilation of such advertisements was gathered in Les Crieries de Paris, a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in newspapers in England.
However, false advertising and so-called quack advertisements became a problem, thomas J. Barratt from London has been called the father of modern advertising. Working for the Pears Soap company, Barratt created an advertising campaign for the company products. One of his slogans, Good morning, have you used Pears soap. Barratt introduced many of the ideas that lie behind successful advertising. Marketing — Marketing is the study and management of exchange relationships.
Marketing is used to create the customer, to keep the customer, with the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law, the term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably, a similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.
Marketing practice tended to be seen as an industry in the past. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and it is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times, the term marketing concept pertains to the fundamental premise of modern marketing.
This concept proposes that in order to satisfy its organizational objectives, Marketing and marketing concepts are directly related. An orientation, in the context, relates to a perception or attitude a firm holds towards its product or service. There exist several common orientations, A firm employing a product orientation is chiefly concerned with the quality of its own product, a firm would also assume that as long as its product was of a high standard, people would buy and consume the product.
Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, a firm focusing on a production orientation specializes in producing as much as possible of a given product or service. Thus, this signifies a firm exploiting economies of scale, until the minimum efficient scale is reached, a production orientation may be deployed when a high demand for a product or service exists, coupled with a good certainty that consumer tastes do not rapidly alter.
The marketing orientation is perhaps the most common used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, the marketing orientation often has three prime facets, which are, A firm in the market economy can survive by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firms future viability, in this sense, a firms marketing department is often seen as of prime importance within the functional level of an organization.
Information from a marketing department would be used to guide the actions of other departments within the firm. As an example, a department could ascertain that consumers desired a new type of product. Televisa — Grupo Televisa, S. It is an international entertainment business, with much of its programming airing in the United States on Univision. The building opened on February 10,, the channel was the first national network to be broadcast in color in Over the next four years, both competed in content and image until they merged, taking on the name Televisa in On September 7,,24 Horas debuted and became one of Mexicos most watched news programs, the host, journalist Jacobo Zabludovsky, anchored the program for almost 3 decades.
Nonetheless, Televisas transmissions were not seriously affected, however, several dubbed TV shows were lost. This is the reason of why Televisa has an influence over the decisions in the Union Congress. Televisa determines who becomes a hero, and who the villain, there is complicity between Mexican media and government.
La usurpadora — La Usurpadora is a Mexican romantic drama telenovela produced by Salvador Mejia Alejandre and originally broadcast on Canal de las Estrellas from February 9 to July 24, This was one of the last telenovelas to feature Libertad Lamarque, the telenovela had huge success in Mexico with ratings of Paulina is a good, honest woman who lives in poverty and is engaged to a simple man, Paola though rich, is a frivolous, evil woman who has many lovers, including her brother in-law Willy. She is married to a man named Carlos Daniel Bracho.
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When the twins cross paths by chance, Paola attempts to convince Paulina into taking her place in the Brachos house, so that she can take a vacation with a new lover. She strives to convince everyone that she is a changed woman, during the year, Paulina falls in love with Carlos Daniel. She cures Abuela Piedad, saves the Bracho factory from financial ruin, no matter how hard she tries, she cant make peace with Estefania because the real Paola had an affair with Willy, Estefanias husband.
Nonetheless she continues to try to make amends, Paulina, being the honorable and decent woman that she is, refuses to be intimate with Carlos Daniel telling him that she needs a year due to her illness. Meanwhile, the real Paola is in Monaco living it up and partying with Alessandro, one night after a party, Paola, convinced she is in a dream, gets in a car crash with Alessandro in the passenger seat.
They end up in a hospital in Monaco, Paola, after months and multiple surgeries, recovers but her lover Alessandro ends up paralyzed and is bound to a wheelchair. Paola, no longer interested in him, plans her return to Mexico to take back her place as the real Paola Bracho, an old lady finds him and cures him. Paola returns and brings even more chaos, she find out that Carlitos is missing, eventually, Paulina hears about Carlitos and returns to the Bracho House.
Paola went to travel the world with her famous lover Douglas Maldonado, Paulina tells the whole family that Carlos Daniel hated Paulina at first, but after finding Carlitos, they both share their secret love for each other. Willy beats Estefania up and she is hospitalised, Estefania doesnt turn Paulina to the authorities, after Paulina donates blood to Estefania and her baby.
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The awards ceremony took place on April 28, in the Acapulco, the ceremony was televised in the Mexico by Canal de las estrellas in the United States by Univision for the first time broadcast the awards simultaneously. The first promo was broadcast on June 10,, prior to the premiere, a sneak peek was shown on July He is a womanizer who can never get enough, Juan feels he just enjoys the company of women.
Everyone in the industry feels he is just a man who plays with womens feelings. But when Helena Moreno Romero, a mother of one son. Helena regains her position at Grupo Imperio and starts a huge project and they fall helplessly in love with each other and plan to marry and start a family with Helenas son Eduardo. She feels Juan tricked her and was looking for another adventure, later Plutarco Ramos Arrieta frames him for embezzlement. While in his car, Juan Carlos hears the police sirens and he is chased by the police until he falls of a cliff and his car explodes.
Thinking he is dead, the authorities publicize the message that Juan Carlos is dead, Helena is mourning and feels she will never forget her great love for him. Meanwhile, Juan Carlos is still alive but in hiding and he meets Mimi de La Rosa and they become extraordinary friends.
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He tells her his story and how he must clear his name. Mimi helps him transform from Juan Carlos Caballero to Eva Maria Leon Jaramillo viuda de Zuloaga and he watches out for Helena and her son while trying to find evidence to clear his name. Although it becomes a different and difficult life being a lady, Juan Carlos starts to realize his mistake. Ni contigo ni sin ti — Ni sin ti is a Mexican telenovela produced by Mapat L.
Leo became blind because of an accident that occurred when he was 15 years old and his personality does not correspond to television stereotypes of disabled persons. On the contrary, Leo is optimistic and happy, Nicole moves into Leos building after leaving her home town due to the destruction caused by a hurricane. Leo works selling encyclopedias and teaching Braille at the museum while Nicole studies design. They meet and fall in love, Nicole works in an exclusive boutique run by Eleonor. Eleonor has a daughter named Veronica, besides having a complicated mother-daughter relationship, they share a secret.
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Julia also lives there and is looking for job. Julia is about to marry Octavio, a wealthy, middle-aged man who gets everything his way and she is marrying him out of gratitude because he got her out of a strip club.
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