Luckily, you can weed these out by looking for a "Currently online" or "Recently online" status. Best place to satisfy every kink. AdultFriendFinder Live videos, group chats, and more monthly visitors than eharmony makes AFF that friend who just wants you to get laid. AdultFriendFinder is our pick for the best hookup site, and that's because it's literally impossible to walk away unsatisfied.

It's like a Pornhub that you can actually interact with. Regardless of whether you're looking for an in-person hookup or to blow off some steam via sexting or raunchy videos, AFF has everything that your dirty mind can think of and more. With over 25 million monthly users that's more than eharmony as well as live video options, chat rooms, groups for ultra specific kinks, and more, you can probably assume how wild this site can get.

But there's such a large and diverse group of potential matches, you're very likely to find someone who's on the same page as you. The part that you wouldn't expect is the fact that they do offer tons of compatibility questions and matchmaking services, because they're that intent on finding you a good lay. You'll find people who work the regular , people who work the night shift, and people in other time zones, so it's nearly impossible to log on and not have people to talk to.

AdultFriendFinder is like the booty call that's always awake when you text them. You can read our full review on AdultFriendFinder here and sign up here. Best for finding long-term commitment. Marriage-minded people trying to marry the next person they date. With an opening questionnaire as time-consuming and mushy as this one, we don't expect that many people looking for a hookup would put themselves through that. Their explicit goal is to "create more meaningful connections that lead to fulfilling marriages," so if that's your goal as well this is the site for you.

You'll only get a handful of potential matches per day and there's no search feature, so being patient is key. You can't rush things like this. You'll give yourself a rating on prompts like "I'm an honest partner," with sliding scale responses. As much as you'd like to lie to feel better about yourself, you know deep down that's not the way to a healthy relationship.

Admitting that you're not as mature in a certain area is key to eharmony matching you with someone who complements you. It does get pricey, but less so the longer your subscription is — and it'll be worth it when you have your boo. Best for liberal people. Yes One month of A-List: Everyone who wants to ease into online dating but wouldn't be caught dead on Tinder. And by everyone, we mean it: OkCupid offers 12 gender identities and 20 sexual orientations, so no one is forced to choose a pronoun they're not comfortable with.

OkCupid 's advertising is astounding. Its newest ads redefine "DTF" in colorful graphics that depict same sex couples as well as hetero couples, and it truly makes online dating seem like way less of a cliche. Along with the fact that it has gained a trusted rep by being one of the first dating sites ever to be exact , OkCupid has won the hearts of millennial and mature singles alike.

But don't let their love of raunchy internet slang make you put them in the "hookup" category —OkCupid is still a serious space, and most users are genuinely putting effort into finding lasting connections. Similar to other traditional players, OKCupid has in-depth user bios, but profile building isn't long or tedious at all — the questions are smart and not mushy and they're genuinely fun to answer.

It does use swiping like Tinder , but you have a lot more to go off of than a lame bio and a selfie. You'll even get to see the percentage of how much you have in common based on question answers and how much you don't. Speaking of questions, OkCupid has some that you won't see anywhere else: The same-sex couple ads are an obvious giveaway, but OkCupid has snuck in questions to weed out more conservative-minded people as a way to tell right off the bat if your potential match leans left or right.

It's not perfect, but it'll help meeting in person go a lot smoother. The entire site's ethos is built around numbers , and it's nice to know they can actually back up their algorithms. You'll have to subscribe to the A-List for more in-depth features like Double Take , but the fee isn't steep at all.

Best for intense chemistry without the frills. Plenty of Fish Free version: Yes and it's great Three months of Premium: Mature newbies to the online dating world who want to bypass the distracting frills of other big sites. It steers clear of fancy features and gives the people what they want: It's not the prettiest site you'll ever see, but if you don't care about aesthetics and don't mind that it's been begging for an update since, like, , you're good to go. Other people don't seem to mind, considering Plenty of Fish stays a tried and true option and has raked in 90 million users over the past 15 or so years.

What it lacks in looks it makes up for in stats, so you're guaranteed to never get bored. Chemistry is the name of the game here, and profile building is no joke. This isn't a quick five-second set-up like other apps, but that's only because POF truly wants you to dig deep so that they can give you the best quality matches. Multiple questionnaires cover everything from psychological assessments to sexual needs and tons more, going significantly more in depth than many of its competitors.

Only one of the tests is required and will take you 20 minutes just for that part it's questions , so you can skip the others if you're feeling lazy. That said, POF suggests filling out as many as you can to help them fine tune their pickings. You can do pretty much everything without spending a cent, and the paid upgrades are super affordable. Best fast-paced millennial app. Hinge Giving Tinder a run for its money as the go-to post-breakup app, Hinge is a thoughtful combo of Tinder's quick swiping and Match's relationship base.

People who want a real relationship but don't want to commit to a full-fledged dating site with extensive questionnaires. Hinge marries the modern, instantaneous feel of swiping apps with the relationship atmosphere that sites like eharmony or Match offer. Hinge literally labels itself the relationship app, or as I prefer, the "anti Tinder. There's a common understanding that this app isn't just for sex, but there's no pressure to rush into a relationship either. It's chill, it's legit, and traditional swiping apps should be worried. Hinge started out by showing you Facebook friends of friends, but their algorithm is so smart that it has now surpassed friends of friends as a predictor of compatibility AKA you won't be matched with someone all wrong for you just because you have a mutual friend.

Rather, Hinge helps you get to know the other person more deeply than any new app has attempted, revealing answers to juicy, detailed questions about things like future plans, religion, and vices. Seems like a good recipe for a connection past physical stuff, right? Having endless matches gets overwhelming, and if you're trying to find a genuine connect, there's no point to viciously rushing through every person in a 50 mile radius.

Best for finding a friend with benefits. Let's just get this one out of the way. If you're thinking of dating apps, you're thinking of Tinder. They pioneered the now-ubiquitous swiping function, revolutionizing the world of online dating and boasting 1. What started out as strictly a hookup app has turned into one of the biggest matchmakers in the world. As you're served a series of photos, swipe right if you like what you see and left if you don't. When you both indicate interest in each other, you'll get a notification that it's a match.


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I mean, "Tindering" is just as much of a verb as swiping at this point. Tinder may not want to advertise as such, but we all know what it's mostly used for. You're quite literally deciding if you want to interact with someone based on nothing but profile pictures and a quote from The Office , so yeah, you can see how getting laid would be the main goal of most users — but hey, we all know those couples who met on Tinder and have been together for years. It's fast, easy, and if there's one app that even the shyest, most skeptical people will be on, it's Tinder.

You may get carpal tunnel from swiping so much, but I guess that also means that it's nearly impossible to not find someone who's DTF. It's free for general use, but Tinder does offer two upgrades: Tinder Plus and Tinder Gold. These include extras like undoing a left swipe bless , send "Super Likes" to people you're really into, and in the case of Tinder Gold, see which users have liked your profile.

Best for shy guys and confident girls. Bold ladies who like to make the first move or ladies who are just tired of guys thinking nasty pick-up lines are good opening messages. It's the dating app version of the Sadie Hawkins dance, created by ex-Tinder employees ooh, drama. It pushes some women out of their comfort zone, but it's a nice change of pace. And if you don't message, you could possibly be un-matching with the love of your life, and that's way worse than being ignored.


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It also takes the pressure off of dudes who feel like they need to start the conversation every time. We knew you were gonna ask, so yes, with same-sex matches either party can start things off. Matches expire after 24 hours so you can't agonize over that opening line for too long, and your match list won't be filled with people you forgot you matched with 57 weeks ago. You'll see pictures and short bios of potential matches in your area and can swipe right if you're interested and left if you're not.

It's a pretty close mock of Tinder, except for the fact that Bumble relieves the anxiety of accidentally swiping left on a hottie by letting you backtrack. Bumble also offers a BFF feature to find strictly platonic friends and a LinkedIn-ish networking feature called Bizz in attempts to remind everyone that it's not just a hookup app. Bumble is free but also offers Bumble Boost for extra features, including rematching an expired match. Best for queer women tired of heteronormative apps. Apps like Tinder and Bumble want to say they're for all sexual orientations, but they're constantly throwing in male matches when you've specified you only want women.

It's either that, or your pool is filled with straight girls just looking to "make friends. HER is the award-winning mix of dating and social media that lets you meet girls you know are girls and not nasty men trying to pose as girls , as it requires a Facebook for signup and is solely for lesbian, bisexual, and queer women.

Looking for Love: Marketing Lessons from the Top Online Dating Sites

You don't see that often, and if you do, it's some highly sexualized fantasy thing for guys to drool over. HER was made by queer women, for queer women, which was a much-needed safe space in the world of online dating. Claiming to "introduce you to every lesbian you've ever wanted to meet," HER is the perfect place to go if you're tired of the only lesbian you know being your ex girlfriend.

As the user base grows at a seriously impressive pace especially in large cities , HER will help you widen your dating pool beyond the people you already know IRL. Profiles are minimalistic and encourage you talk, and it's way more chill and comfortable than traditional swiping apps. We're using cookies to improve your experience. Click Here to find out more. Best for something more serious than swiping. OkCupid OkCupid has a huge dating pool, and uses a whole bunch of algorithms to find your perfect match.

Basic subscription with all you need: OkCupid is a seriously hip LGBT-friendly site that has won the hearts of millennial and mature singles alike. I've said this a million times before and I'll say it again: OkCupid's advertising is outstanding. They deserve endless applause just for that, but I realize many people on dating apps care about more than the aesthetics.

Good thing OkCupid is so much more than that, taking compatibility factors into account that other sites haven't even thought of. Who it's good for: This is the place for, well, pretty much everyone who takes dating seriously, but still wants to have fun.

Though OkCupid's advertisements may have "DTF" plastered all over them, the site's intentions and matchmaking process are no joke. We also want to mention that OkCupid and its user base is pretty liberal. The ads with same-sex couples are an obvious giveaway, but OkCupid has snuck in other little features to weed out more conservative-minded people. This can help you avoid awkward date conversations in the future.

It might take some time and genuine effort to make a profile, but that's what you want if you're looking for something real. You'll fill out a questionnaire with your answers as well as what you would like your ideal match to answer. This makes the application-building process a lot more fun than other apps, making it feel like an online quiz. It asks a range of questions, from simple stuff to if you smoke and drink to more intimate things like how many dates you typically wait before sleeping with someone.

The app says the the more questions you answer, the better your matches will be. The deeper you go, the more accurate your profile is — and in turn, OkCupid will have a way easier time finding matches for you. Also, though OkCupid has a super sturdy user base around 30 million users , variety of results won't be nearly as good if you're not in a populated area. For city dwellers, this is fine, but singles in smaller towns may want to opt for a different AKA paid site. OkCupid is the perfect happy medium for people who don't want anything to do with trendy swiping apps, but who also don't want to feel like they're desperately looking for marriage.

OkCupid genuinely wants dating to be a good experience for you, and their multi-faceted matchmaking and modern vibe help you steer clear of feeling like a loser talking to people online. Best for people looking for good chemistry.

Looking for Love Online: Marketing Lessons from the Top Online Dating Sites

Plenty of Fish Plenty of Fish has great matchmaking technology and a large dating pool. Though it's not the most attractive setup, Plenty of Fish is a great newbie choice for people just dipping their toes into the world of online dating. The advertising, lengthy questionnaires, and profiles are extremely traditional, making this a safe bet for non-millennials, divorcees, and single parents who are not in the mood to mess around.

Oh yeah, and its 90 million registered users beats out almost every other dating site's stats — so you're guaranteed to never get bored.


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  4. This is the place where the older crowd can avoid the non-serious people and find other singles their age. Chemistry is the name of the game here, and the multiple questionnaires are no joke. This isn't a quick five-second set up like other apps, but that's only because Plenty of Fish truly wants you to dig deep so that they can give you the best quality matches. Not only does POF attempt to match you with people who you'll statistically get along with based on how you've both answered questions , but it also wants to match you with people who are looking for the same thing as you.

    In the "meeting goals" section, you'll specify whether you're looking for something long term, looking to date but nothing serious, etc. The idea is to eliminate the awkward "What are we" conversations and set you up for success by pairing you with people who share your priorities. It feels like the site is geared toward people who have been unlucky with love in the past, which offers a sliver of hope to those who claim to be "forever alone. The desktop version's setup is possibly the most boring, thrown-together-at-the-last-minute looking thing I've ever seen.

    Hey, maybe they're just putting all of their focus on the matchmaking. Since the profile building takes some time, we'd suggest answering all of the questions on a desktop, but doing the actual swiping and matching on the app. POF is also not bisexual friendly, which definitely sucks. A site with the M. If a site's janky aesthetics don't bother you, POF offers the largest variety of potential mates of all the apps on this list. Regardless of whether you're super picky with your type or have no idea what you want, there's pretty much no way you won't find a few people out of 90 million who you find interesting.

    Hinge Hinge offers dating features that no other app has. Hinge gives the modern feel and no-patience-required matching like Tinder, but with the relationship rather than hookup mindset that sites like eharmony or Match offer. Pretty much everyone is on the same page and knows that that this app isn't for sex, but there's no pressure to rush into marriage either. It's chill, it's legit, and traditional swiping apps should be worried. Hinge is the place for people who want a real relationship but don't want to commit to a full-fledged dating site with extensive questionnaires.

    Hinge literally labels itself the relationship app, or as I prefer, the "anti Tinder. While Hinge first started by showing you Facebook friends of friends, their algorithm has been getting smarter and smarter, and is now able to surpass friends of friends as a predictor of compatibility. This means you won't be matched with someone all wrong for you simply because you know the same person. Rather, Hinge will help you get to know the other person more deeply than any new app has attempted, by revealing answers to juicy personality questions and detailed information like future plans, religion, and vices.

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    Seems like a pretty good recipe for a strong connection past looks, right? Hinge only gives you seven matches per day, which is a slight bummer. There's a wide range of people on this app, and having a day where all seven don't interest you is a definite possibility. But Hinge isn't meant for constant swiping — and everyone I know who uses Hinge including myself hasn't ever felt the need to upgrade past the free version. It's a step up from hookup apps but the perfect level of serious for 20 and 30 somethings who want something real, but don't need anyone asking how many kids they want just yet.

    Tinder Tinder is where everyone is, and the setup is easy. Free, with optional upgrades See Details. We'd look like total frauds if we didn't include Tinder. As much as we bitch about this swipe happy app, it's just too popular and works too well to leave it off the list. It has its obvious negatives, but the user friendliness, instant connecting, and massive potential match pool make it most people's first download choice when they need a quick hook up or confidence-boosting attention. Whether you love it or think it's trash, it's going to be one of the best for the foreseeable future, and those are just facts.

    Tinder is place you go to find someone to flirt with ASAP. Everyone and their mother is on Tinder, and the wide variety of people means you'll never not be able to find someone close. Tinder is great for finding a quick hookup with someone nearby where you live, and it's especially handy if you're looking for a vacation fling or a local to show you around while you're traveling.

    It's pretty much online dating without the commitment: You can use it when you're bored, ignore it for three weeks, and come back to find new matches and a new crowd to swipe through. This isn't to say that Tinder is only used for finding a one night stand or friends with benefits situation, though. A lot of people are truly on Tinder to find a real relationship, and it's likely that you know at least one couple that met on Tinder if you don't, just look at these mushy Tinder success stories.

    Because you're making your swipe decision based on someone's photos and a tiny bio that's usually just a Parks and Recreation quote, Tinder gets a lot of shit for being superficial. And if you're only looking for a casual encounter, this speedy, no-frills process is exactly what you want.

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    You mean, other than the obvious fact that you'll probably get carpal tunnel from having to swipe through so many profiles? Well, there is no real matchmaking process, so Tinder will suggest literally every single person in the age range and distance radius that you set. And if you specifically opted to only see matches of the same gender, Tinder will still throw the opposite gender in there, because they apparently don't believe that you can actually just be gay.

    There's a disadvantage to the whole swiping-based-on-photos thing, too: Because true matchmaking is nonexistent, that face of that hottie who you matched with might be the only thing you like about them. Matching based solely on physical attraction is just asking for awkward conversations, horrendous disagreements, and unsolicited dick pics down the road. You'll be lucky if you avoid being messaged something totally raunchy and uninvited, but most users are nice humans and will state their intentions in their bios.

    Say what you want about Tinder , but it gets the job done. Everyone shits on the shallow matching, but that fast-paced action is exactly what many young people want. If it didn't work to some extent, Tinder's user base would have gone downhill a long time ago. Love is a gamble, after all. Grindr his is the place for gay people who can't stand the heteronormativity of apps like Tinder or Bumble. Regular subscription with ads: Grindr is the world's biggest social networking app for gay, bi, trans, and queer people, helping singles get it on since Because there aren't a ton of women on it, it's usually known as the app for gay men — and at 3.

    Though it's kind of pegged as a hookup app, finding a lasting relationship on here isn't impossible by any means. Just keep in mind that many users you'll come across aren't looking for anything serious. What it's good for: This is the place for gay people who can't stand the heteronormativity of apps like Tinder or Bumble, and is especially handy for those looking for a friends with benefits situation. Grindr users have no chill. It's gay paradise, y'all, and if you've been thinking that you've met every gay man in your area already, Grindr might be able to show you some newbies who you never knew existed.

    Instead of swiping right or left to match, you'll get a borderline infinite collage of people who are close location wise, and honestly, it's super jumbled and scary to look at. It can be a pretty speedy process if you want it to be, and most users just looking to hook up will let you know right off that they're not trying to make small talk. However, in , Grindr launched their thoughtful LGBTQ online magazine called Into in efforts to make itself look more like a lifestyle brand and less like a hookup app.

    Grindr also announced that they're working on an option for users to notify potential partners of their STD status as a way to stop the spread of infections among dating app users particularly HIV and AIDS. They've tried this sort of thing before , but had some issues with sharing users' health information with third parties. Overall, their hearts are in the right place, and I commend them for trying to promote the importance of safe sex.

    You're also going to get badgered for pictures as well, so if you're uncomfortable with that, steer clear for a while. Grindr is hookup heavy. It's nice that most users are honest about their intentions AKA no feelings mixups , but people looking for a serious relationship might get discouraged. We're not quite saying this a downside, because for those who strictly want to hook up, this is heaven. It's just something to keep in mind. If you're a gay man, an app that's specifically for you is your place to shine. There are obviously gay men on Tinder, Match, and many other dating apps, but that's probably their backup app, and you're likely to circle through the same batch.